The Hindu Business Line : Coir product exports surpass target

Board plans
India International Coir Fair 2007 in December.
Product sale through 10,000 India franchisees to up domestic sales.
Participation in about 12 intl fairs abroad in 2007-08.

Kochi May 14 Export of coir and coir products has touched a record Rs 605.17 crore during the last fiscal. The total shipments also recorded an all-time high level of 1,68,755 tonnes as against 1,36,026 tonnes valued at Rs 508.44 crore in the previous fiscal.

Addressing a press meet here on Monday, the Coir Board Chairman, Mr A.C. Jose, said the export during the year had surpassed the target of Rs 572 crore ($130 million). It was six per cent increase over the target fixed by the Ministry of Textiles. The Ministry during the current financial year has set a target of Rs 665 crore ($165 million) from coir exports.

During the year 2006-07, a total of 97 countries have imported coir and coir products from India as against 91 during the same period of the previous year.

The US is the single largest market with a share of more than 37 per cent of the total exports. European countries together share more than 41 per cent of the exports. About 22 per cent of the remaining export is shared by a number of countries, he added.

Export chart

According to the Chairman, export of rubberised coir item increased from 537 tonnes to 947 tonnes in quantity and in terms of value increased from Rs 377.05 lakh to Rs 697.86 lakh compared with the same period of the previous year.

The export of Tufted Mat increased from 19,671 tonnes to 29,017 tonnes in quantity and in terms of value it increased from Rs 11606 lakh to Rs 18,213 lakh compared with the corresponding period of the previous year. However, the Chairman said domestic sale of coir products was low and the Board was making efforts to increase the sales by selling through 10,000 franchisee outlets in the country. Besides introducing a scheme to increase domestic sales, the Board has also reached an agreement with Indian Oil Corporation for marketing coir products through its outlets.

The Board also proposes to organise India International Coir Fair 2007 in December and the Commerce Ministry has already sanctioned Rs 1.25 crore for the conduct of the fair.

"We are planning to bring maximum number of buyers from abroad and across the country and facilitate interactions with other players like coir workers, manufacturers, traders, etc during the business sessions," Mr Jose said.

Apart from this, the Board during 2007-08 proposes to organise participation in about 12 international fairs abroad on a focus country-focus product basis.

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