MARKETING
STRATEGY
Flying Machine brand relaunched
Jeans brand Flying Machine is being relaunched across several exclusive boutiques in the country. The first five stores have come up in Bangalore. About 50 more are planned in the first year of relaunch. The brand, from the ...
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Cobra Beer plans first production unit in Punjab
The UK-based Cobra Beer on Friday said that it would be setting up its first greenfield unit in Punjab with an investment of around $10 million. The second unit at Hyderabad will follow with a similar investment. "We are in the process of ...
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RURAL MARKETING
HLL widens rural reach with 30,800 `Shakti' ambassadors
Covers 1-lakh villages; targets 600 m consumers by 2010
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RCOM now on pan-India rural footprint
Reliance Communications Ltd (RCOM) has announced the commencement of its rollout of one of the largest rural telecom infrastructure projects in the country with 8,982 base terminals and coverage of 2.34 lakh villages. Part of the universal ...
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RETAILING
Future Group bets big on E Zone, Electronics Bazaar
E Zone and Electronics Bazaar, the Future Group's retail formats for consumer electronics, are expected to contribute close to Rs 800 crore to the group's turnover during the year 2007-08. The two retail formats together have posted a turnover ...
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Nirula's scaling up presence through retail chains
More advertisement campaigns, promotions planned
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MARKETING RESEARCH
Digital music growth threatens CD existence
Falling prices and piracy further intimidate the conventional music space.
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BRANDS
State's export promotion policy by next year
Focus on promoting `Brand Andhra' products in global markets
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ONLINE MARKETING
Toyota targeting select customers through Net
Toyota Kirloskar is looking at the Internet to target a focused audience to market its Special Limited Edition of Corolla launched here on Thursday. Besides the portals, the company will also send direct mailers and launch an SMS (Short ...
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OUTLOOK
Aditya Birla Retail plans Rs 9,000-cr rollout
Pan-Indian chain of `More' supermarkets on cards
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TRENDS
Tata Motors vehicles sales rise 28% in 2006-07
Tata Motors has sold a record 5.80 lakh vehicles in 2006-07. The company has also crossed the milestone of four-million vehicle sales since its first vehicle rolled out in 1954. Announcing the annual results here on Friday, Mr Ravi Kant, ...
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NEW PRODUCTS & SERVICES
PCO booths get smarter with new do-all device
Tata Tele's phone device will allow e-commerce
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ITC's Bingo launched in Vizag
The ITC Ltd launched its new snacks brand — Bingo — here on Friday. On the occasion, Mr R. Venkateswara Rao, Branch Manager, said at a press meet that it was an exciting market segment with great potential. "We have ...
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Maruti equips new cars with anti-theft device
Maruti Udyog Ltd has said that the company is equipping its cars with Immobiliser, an anti-theft device. Cars fitted with the device would be soon available at all its showrooms across the country. Due to the Immobiliser, there has been a ...
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More Machismo from Enfield
The latest, Machismo 500, the bike with the pulling power of a tractor, was launched on Friday.
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Spykar Jeans introducing more products range
Plans to enter with undergarments, luggage, eyewear and kidswear
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