The Hindu Business Line : ITC's Bingo launched in Vizag

The ITC Ltd launched its new snacks brand — Bingo — here on Friday. On the occasion, Mr R. Venkateswara Rao, Branch Manager, said at a press meet that it was an exciting market segment with great potential. "We have extensively studied the market and product development team has created enough variants of the same product to suit the tastes of different sections of consumers," he said.

Available in packs of Rs 5 and Rs 10, Bingo would soon be available across the nation. "It includes an array of 16 products in potato chips and finger snacks segment. The potato chips comprise 10 variants, including four innovative options such as salted ones and tomato flavoured ones. For south India, in particular, we have a dairy option under the potato chips category," he said. Mr Rao said the organised market was of the order of Rs 2,000 crore and it is growing at 30 per cent per annum.

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