Business Daily from THE HINDU group of publications Saturday, May 19, 2007 ePaper |
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Info-Tech
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Telecommunications Marketing - Rural Marketing Web Extras - Rural Development
Our Bureau
Hyderabad May 18 Reliance Communications Ltd (RCOM) has announced the commencement of its rollout of one of the largest rural telecom infrastructure projects in the country with 8,982 base terminals and coverage of 2.34 lakh villages. Part of the universal service obligation (USO), this project will provide swift spread of telecom services in untapped rural areas. RCOM has bagged maximum sites under the USO initiative of the Department of Telecommunications. The Chairman of RCOM, Mr Anil Dhirubhai Ambani, in a statement said, "The commencement of world's fastest and largest rural telephony rollout project is a step forward in bridging the Digital Divide that would provide telecom coverage to millions of Indians living in the remotest part of the country." Leveraging the talent pool and project management skills of the Reliance ADA Group, RCOM has formed a special task force for the national rural rollout.
The company aims to launch its telecom services within two months after provisioning of passive infrastructure in these locations.
Last year, RCOM established its telecom network in over 40,000 villages under the USO fund and added close to 7.5 lakh new subscribers in these areas. In addition, RCOM plans to enhance its network coverage to 25,000 towns and 4.5 lakh villages by March 2008. The company has already earmarked a capex of $2.5 billion (around Rs 11,000 crore) for its network expansion plans during this fiscal.
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