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New Delhi May 30 Coming as a huge respite to health-conscious people, UB Group's United Spirits Ltd has launched the first brand variant of its flagship vodka brand Romanov, called Romanov Diet Mate Vodka.

Romanov Diet Mate that includes a herbal ingredient, Garcinia, helps in controlling cholesterol and burning body fat, and is priced at a 10 per cent premium to the original Romanov Vodka.

Mr Ashwin Kumar, Chief Operating Officer, UB Group's United Spirits said, "We expect the product to do very well. In fact, we believe that this product will achieve at least 10 per cent of the sales of the original Romanov Vodka flavour." Romanov Vodka sold nearly 8.5 lakh cases last year, and has a CAGR of 45 per cent.

The domestic vodka market is about three million cases, of which brands from the UB stable, Romanov and White Mischief, form 70 per cent. White Mischief clocked sales of 1.1 million cases last year.

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