The Hindu Business Line : Decks cleared for Christian Dior's entry

New Delhi May 31 Another high profile luxury fashion house is set to enter the country through the single brand retail route. Christian Dior Couture (CDC) has received clearance from the Foreign Investment Promotion Board (FIPB) to invest 51 per cent in an Indian company to retail goods under the `Dior' brand name.

Dior, that is a part of the world's largest luxury goods maker, LVMH Moet Hennessy Louis Vuitton, which till recently was operating through a franchisee in India, will now be functioning through a subsidiary here. The company plans to convert its franchisee run by the Khote family, Christian Dior India Private Ltd, into a subsidiary. It plans to invest $270,500 to set up single brand outlets in the country.

When contacted, Ms Kalyani Chawla, the brand ambassador and spokesperson of CDC in India, said, "The entire plan is still in a nascent stage. We are discussing issues, and will be able to make an announcement within the next few weeks."

CDC sells a host of ready-to-wear apparels, leather goods, shoes, accessories, cosmetics and sunglasses through its boutiques in the country.

The Government had in early 2006 decided to liberalise the FDI regime in retail by allowing up to 51 per cent investment by a foreign house to sell its brand in the country.

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Decks cleared for Christian Dior's entry