MARKETING
INSIGHT
What is a brand worth?
The process of fixing a price on a brand is complex.
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EVENTS
Wal-Mart-Bharti yet to set time-frame for India entry
Mike Duke keen on taking the project forward
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Showbiz all the way at Wal-Mart annual meet
Retailer back at top spot on Fortune list, says CEO
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BRANDS
Metro moves
TICKET TO RIDE: Chess Champion Viswanathan Anand along with his wife Aruna Anand taking a ride in the Metro Train as a brand ambassador for NIIT in the Capital on Sunday. ...
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ONLINE MARKETING
eYantra creates 18 online stores for corporates
eYantra Industries, a brand merchandising solutions provider, has announced it has created 18 Confix online brand stores for some of the leading corporate houses in India and plans to set up 100 of them by the current fiscal end. The company ...
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NEW PRODUCTS & SERVICES
Flamingo launches products in TN
Flamingo Pharmaceuticals Ltd has announced the launch of its products in Tamil Nadu. The range includes antibiotics brand Trixone; Qubid and Flaag in the anti-infectives segment; and Bonforte for treating ostepororosis. According ...
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