The Hindu Business Line : Lawrence & Mayo launches awareness drive

Hyderabad June 25 Worried over dominance of under qualified players and low-grade optical products, the 130-year-old Lawrence & Mayo has launched an awareness campaign covering people, corporates, schools and colleges.

"About 85 per cent of the estimated Rs 2,000-crore optical market in the country is in the hands of the unorganised sector. Of this, nearly 35-40 per cent is being operated by under qualified players," said Mr Amitava Mendonca, Marketing Director.

The company has begun screening sessions in several corporate offices and schools to identify ocular problems among staff and students. "Some of these who may need further care would be attended to in the follow-up exercise," he said.

One of the major problems the company observed was with those working with computers for long.

Besides, the company was also planning to expand its retail network by adding 20 more outlets in metros and smaller cities in the next three years with an investment of about Rs 15 crore. Currently, it runs 43 outlets.

"Besides consolidating our presence in the cities where we are present, we are looking at smaller cities like Bhubaneswar, Salem and Kozhikode, " he said.

The company, which contributes 70 per cent to the group's turnover of Rs 100 crore, is looking at a growth of 25 per cent.

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