Business Daily from THE HINDU group of publications Friday, Jul 06, 2007 ePaper |
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Marketing
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Strategy LG begins 8-up PDP production
Our Bureau Pune, July 5LG Electronics, a player in the global flat panel display market, has begun 8-up processing on its A3 plasma display panel (PDP) line to maximize its PDP production capacity by making eight PDPs from one sheet of glass substrate from the current six. “To accommodate increasing demand for plasma display panels, LG will maximise its production efficiency, especially in the second half of the year,” said Mr Simon Kang, CEO of Digital Display Company at LG Electronics. The improved processing will increase LG’s total capacity per month by 22 per cent, from 3,60,000 to 4,40,000 panels, greater than the total capacity before the A1 line was shut down. In addition, glass substrate sheets used for LG’s 8-up PDP production will be increased to 1,956 x 2,200 mm in size, compared to glass sheets of size 1,956 x 1,650 mm used for 6-up processing. LG also began mass production of 50-inch Full HD (high definition) TVs last week as part of its ongoing efforts to focus on premium display products, a company statement said.
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