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Marketing - Retailing
Lee opening 25 exclusive outlets

Ahmedabad, July 10

Lee, the denim fashion brand, will open 25 new exclusive outlets across India by this year-end. After opening the first ‘world-class’ outlet here last week, Mr Mohit Sharma, Retail Head (West), VF Arvind Brands Private Ltd, told reporters that the company currently had around 75 stores across the country, including nearly 35 exclusive outlets. With more stores in the offing, the total number of Lee outlets in all categories would reach about 125 by the end of the current financial year. As its marketing strategy, Lee is open to setting up franchisee-based exclusive outlets as well as share the shelf with other brands in a partnership.

— Our Bureau

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