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Mayur N Shah

Mumbai, July 15 This is for all those buyers who always desired to buy cars or bikes at the drop of a ‘mouse’.

Autojunction.in a Web site, dedicated to selling repossessed cars from finance companies, is now foraying into selling of brand new cars and bikes online.

The Web site, part of mjunction services limited, will offer a chance for prospective customers to shop online for their choice of brand new cars and bikes, said Mr Viresh Oberoi, Managing Director of the company.

The company is in talks with leading auto majors of the country and is most likely to have an agreement signed with each one of them at the earliest possible.

The new services will commence from a year from now. The Web site will be able to give a complete solution with reference to sales of cars and bikes.

A customer would have to undergo the normal procedure that he or she normally undertakes on buying a vehicle. For starters, the surfer before buying the vehicle can always compare the vehicles within the budget that is most suitable for him or her. Once the vehicle of choice is decided, only certain information like, colour and variant of choice, finance options or down right payment, would have to be shared by the prospective customer.

Why would a prospective customer opt to buy a new car or bike online rather than go down to the nearest dealership and inspect and even test drive the vehicle? Mr Oberoi said that “there are a growing number of people who prefer to buy the vehicle on an impromptu basis, without checking out the vehicle; we are targeting such people”.

Furthermore, since we do not invest in infrastructure like a typical dealership, our return on investment is relatively low, thus we can leverage on the margins decided between us and the auto major. It can turn out to be a lucrative proposition to pass on the costs benefits to the customer if the auto major so decides, he added.

While the company gets geared to launch this service at the shortest time possible, it is also leveraging its plans to sell used cars online, though Mr Oberoi said that it is something in the pipeline but no definite plans are set up as yet.

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