Business Daily from THE HINDU group of publications
Tuesday, Jul 17, 2007
ePaper


News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Group Sites

Opinion - Books
Columns - E-Dimension
Towards a brain-force economy


The knowledge society is one of seniors and juniors rather than bosses and subordinates. The information society is more than just technology; it includes social, cultural, institutional, moral, and political dislocations during our transition from a brute-force industrial society, says

Peter Fingar in Extreme Competition.



It wasn’t the invention of the computer that triggered a great 21st century transformation, says Peter Fingar. “It was Sputnik in 1957, and the beginning of global telecommunications,” he adds, in Extreme Competition ( www.mkpress.com ). “Now all the world’s computers are linked by the Net, shrinking the planet to the size of the screen on your cell phone.”

To him, the dotcom crash of 2000 was not the signal for the beginning of the end. “It was a signal that we had reached the end of the beginning. The tinkering phase of the Internet was complete, and now it’s time to get on with the real transformation of business and society.”

The next big thing in business, according to Fingar, is not about dotcom booms. It’s about operational innovation and business transformation, driven by the emergence of a wired world, he declares. Discomfortingly for many, “the days of market stability and competitive advantage from a single innovation are over.” So what is the path of salvation? “Today, companies must respond to new entrants in their industries that come from nowhere,” advises the author. “And they must not just innovate, they must set the pace of innovation, gaining temporary advantage, one innovation at a time, and then move on to the next.”

In the new breed of companies, the Internet is ‘a digital nervous system’ that makes “deep structural changes in their core business processes. They innovate not just with clever new products, they innovate with services wrapped around these products.”

Meanwhile, employees of modern corporations are not bound by the master-servitor bond, as earlier. Fingar cites the example of Ford Motor Company that once had its own ‘factory police force’ to monitor the men, and keep away people related to unions! “Today, specialised knowledge workers are, in growing numbers, not even employees of he corporations they serve. They are equals in creating the means of production, not indentured minions.”

Knowledge as business capital is the first of the five transformers that the book discusses. “The knowledge society is a society of seniors and juniors rather than bosses and subordinates.” The information society is more than just technology, explains Fingar. “It includes social, cultural, institutional, moral, and political dislocations during our transition from a brute-force industrial society to a brain-force economy.”

The Internet is the second driver. The author speaks of the Executable Internet or X-Internet as the next giant leap: Not page-by-page download as we’re accustomed to, but programs that execute on the users’ desktops. “The X-Internet is precisely why Google strikes fear in the heart of Microsoft, for Google isn’t basing its future on its search engine, it’s building the next-generation computing platform, wanting to supersede today’s dominant Windows platform.” Heard about Ajax?

“Internet creative destruction, round two,” reads a quote of George Colony, Chairman and CEO at Forrester Research, that Fingar cites. “Now, you’ve got brains at both ends of the wire, resulting in a high-IQ, interactive, valuable conversation…”

Extremely important read.

Lessons from cockroach


Innovation can have its perils, writes Richard Bookstaber in A Demon of our own Design ( www.wiley.com ).

The financial markets that we have constructed are now so complex, and the speed of transactions so fast, that apparently isolated actions and even minor evens can have catastrophic consequences, he cautions.

After decades of progress and a drop in real economic risk, the average annual standard deviation in market index was not lower, but higher, during the past 20 years than it was 50 years earlier, notes the author, about the S&P 500.

Closer home, too, the charts have been volatile, and returns, erratic. “Risk should be diminishing, but it isn’t.”

Another important observation that Bookstaber makes is that assets under management by hedge funds have grown over six-fold, over the past five years, from $300 billion to more than $2 trillion, not counting “the operation of quasi-hedge fund proprietary trading desks at firms like Goldman Sachs or Deutsche Bank.”

Hedge funds are able to extract differentially higher returns. But it’s a zero-sum game, so someone else is paying for them with comparably sub-par returns, he reasons. “Maybe it’s you.” Scary! Bookstaber likens hedge fund to ‘the lowly cockroach’ — ‘a prime case through which to study risk management’.

What he finds remarkable about the cockroach is “not only that it has survived for so long, but that it has done so with a singularly basic and seemingly suboptimal mechanism.” The insect’s risk management structure is extremely coarse, describes the author.

“The rule that cockroach obeys is so simple that it depends only on its giant fibre nervous system; it is a reaction that does not need to be filtered through its brain, but rather goes directly from the sensory hairs that detect the puff of air to the thoracic ganglia controlling its leg motion.”

On the contrary, the finely tuned approach to risk, the approach that would seem optimal perhaps to financial planners, may in the long run prove suboptimal, concludes Bookstaber.

“The more intricate risk-management structures may actually make the situation worse, leading to greater complexity rather than simply a less robust response.”

And an approach that is coarse and less complex, like the cockroach’s, may be the best long-term strategy. “The danger to the system is the system,” unless we can fix our ills with ‘simpler financial instruments and less leverage’.

Too worrisome to ignore.

Exponential improvement process


Curtis R. Carlson and William W. Wilmot of SRI International speak of ‘the five disciplines for creating what customers want’ in Innovation ( www.crosswordbookstores.com). Innovation is not just the invention of some clever new gadget, say the authors.

“It is much more than that. Innovation is the successful creation and delivery of a new or improved product or service in the marketplace.” Innovation is the process that turns an idea into value for the customer and results in sustainable profit for the enterprise, they explain.

“Innovate or die,” reads the title of a chapter that guides you through ‘the exponential economy’ — a development that is more important than globalisation. The phrase “includes those increasingly large segments of the economy improving in price performance at rapid, exponential rates, including computers, communications, biotechnology, and consumer products.”

What drives the exponential economy is ‘the transition to a knowledge-based economy, where one idea builds upon another at increasing speed’.

Knowledge compounds, remind Carlson and Wilmot. “Globalisation hastens this process by providing more ideas. Ubiquitous, high-speed communication lets us gather those ideas faster.”

Working on improvement is not enough. Switch to the ‘exponential improvement process’ that the book advocates, especially if you are accumulating knowledge to make something better.

Discipline number 1 is to “work on an important need, where you can stay ahead of the exponential wave of improvement in your activity.”

Everyone in the enterprise must be focused on creating new customer value, insist the authors. “Work on what’s important, not just what’s interesting — there’s an infinite supply of both.”

Helpful guide to wannabe innovators.

D. MURALI

http://BookPeek.blogspot.com

More Stories on : Books | E-Dimension

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page



Stories in this Section
Russian challenge


Time for ideological reinvention?
PSE performance appraisal: The MoU paradigm
Growth and adjustment after East Asian crisis
Right way to nurture the NextGen employee
Towards a brain-force economy
Job training


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line