The Hindu Business Line : Alleppey coir gets GI certification

Kochi, July 25 Mr Gopal Krishna Pillai, Union Commerce Secretary, has handed over the Geographical Indication (GI) certification for Alleppey coir to the Coir Board Chairman, Mr A.C. Jose, at a function held at Alappuzha.

Speaking on the occasion, Mr Pillai said that the coir industry has to opt for a branding exercise if Indian coir products have to secure a decent value in the global as well as in the domestic market.

Commenting on the importance of quality and design which had permanent value for export products, he exhorted the coir exporters to develop astute designs to meet the taste of the discerning buyers.

He promised consideration of release of fund from India Brand Equity Fund in case coir exporters wanted to develop a unique brand.

The Coir Board Chairman detailed the action taken by the Board to redress the problems of the coir export Industry.

The meeting was followed by a technical workshop on ‘Fast changing scenario of coir export realm’.

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