Business Daily from THE HINDU group of publications
Sunday, Jul 29, 2007
ePaper
Business Daily from THE HINDU group of publications Sunday, Jul 29, 2007 ePaper |
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Agri-Biz & Commodities
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Horticulture/Fruits & Vegetables Logistics - Supply Chain Management Marketing - Retailing Concor to buy 12,000 t apples for retail supply
Mamuni Das New Delhi, July 28 Container Corporation of India (Concor) plans to procure 12,000 tonnes of apple from Himachal Pradesh in the current financial year, through its cold chain subsidiary Fresh and Healthy. It would supply these apples, branded by Fresh and Healthy Enterprises, to retailers such as Reliance Fresh, Bharti-Walmart, ITC, Big Apple and Mother Diary. “Last fiscal, we had acquired and sold about 1,200 tonnes of apples and some cherries on a pilot basis. This year, we plan to procure 12,000 tonnes of apples,” Mr R.K. Mehrotra, Managing Director, Concor, told Business Line. He added that Concor is also in talks with Jammu and Kashmir and Uttaranchal Governments to procure fruits including pears, mangoes and cherries. Working method
Fresh and Healthy Enterprises Ltdis a wholly owned subsidiary of Concor set up with an aim to have controlled atmosphere stores and provide facilities and services for cold supply chain operations. It would procure, import, transport, handle, store, grade and pack including branding, distribution, marketing, export and selling of fresh fruits, vegetables, and frozen foods. “We are in talks with Reliance Fresh, Bharti-Walmart, ITC, Big Apple and Mother Dairy for the pricing of the produce. We are trying to work out a method linking the price to not just the mandi (local wholesale market) prices, but the prices at which these retailers get imported apples as well,” Mr Mehrotra said.
More Stories on : Horticulture/Fruits & Vegetables | Supply Chain Management | Retailing
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