Business Daily from THE HINDU group of publications
Friday, Aug 03, 2007
ePaper
Business Daily from THE HINDU group of publications Friday, Aug 03, 2007 ePaper |
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Money & Banking
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Public Sector Banks Marketing - Customer Relationship Management
Our Bureaus Chennai/Madurai, Aug. 2 Customers of State Bank of India can expect to have a positive experience when they visit branches. They can be sure that they’ll be welcomed courteously, greeted with a smile, attended to promptly and their grievances listened to carefully. This is part of the impact that SBI hopes to achieve through its massive mass communication programme, “Parivartan” meaning “Transformation”. The two-day programme is expected to cover all the 1.8-lakh staff across the country in a span of 100 days. Mr R.K. Garg, General Manager, said that in the Tamil Nadu circle about 640 people are being trained every week at the bank’s training establishments. The TN circle covers 590 branches and about 9,000 staff. Giving details about this programme, Mr Garg said that the focus is on attitudinal change among employees as also to sensitise them about the rapid changes in the bank and the external environment. The purpose of the programme is to explain to the employees why change is necessary, with examples of transformations of other organisations. Mr Garg said that the response from staff have been very encouraging and the bank plans to institute an award for the best employee in every branch as part of this project. Mr Anoop K. Prabakar, General Manager (Net Work-2), Chennai Circle, said that the programme is being implemented since July 2. It is a structured audiovisual-cum-interactive session held in more than 100 venues throughout the country.
More Stories on : Public Sector Banks | Customer Relationship Management | State Bank of India
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