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STRATEGY
Casio India plans brand rejig, sees potential in localising products
To launch aggressive marketing, promotional activities More

Satellite rights a dependable revenue source for Telugu film industry
Revenues thru rights sold to mobile cos may go up by 20%: Study More

RURAL MARKETING
Did Hindustan Unilever get its rural pitch right?
Chennai, Aug. 3 A new book from Wharton School Publishing is critical of Hindustan Unilever’s advertising strategy in India. “HUL missed an opportunity for increased marketing productivity when they repositioned, retargeted, ... More

IPR
Kolkata company restrained from using ‘Eyelex’
Chennai, Aug. 3 The Madras High Court has issued an order restraining Hahnemann Laboratory Pvt Ltd, Kolkata, from using the mark ‘EYELEX’ in a manner infringing the registered trademark of the Chennai-based Arvind Laboratories, viz ... More

HUMAN RESOURCES
Reliance to hire ex-servicemen
More

ADVERTISING
‘Digital advertising has tremendous potential’
Bangalore, Aug. 3 Digital cinemas could just be the next big thing in advertising. Cheaper than Internet advertising and more effective than TV, the medium has the potential to grow and account for 10 per cent of the advertising pie in three ... More

RETAILING
Big Bazaar outlet in Udupi
Pantaloon Retail (India) Ltd launched its hypermarket store – Big Bazaar – in Udupi on Friday. A press release said here that Big Bazaar now has 10 stores in Karnataka with this launch. In Karnataka, Big Bazaar has presence in ... More

BRANDS
AutomartIndia is now First Choice
Opens multi-brand used car store in Mumbai More

Ozone set to launch new brand
New Delhi, Aug. 3 The company behind the ‘No-Marks’ brand, the Ozone Group, is all set to launch a new brand. The company is expecting at least six new consumer healthcare and lifestyle products in about a year’s time ... More

PEOPLE
ProCurve Marketing Director
More

NEW PRODUCTS & SERVICES
New Xerox digital colour printers
More

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