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— Bijoy Ghosh

Mr R. Zutshi, Deputy Managing Director, Samsung India Electronics, and race car driver Armaan Ebrahim, at a press conference in Chennai on Monday.

Our Bureau

Chennai, Aug. 27 Samsung India Electronics, in association with Indiagames, is promoting a computer gaming event of international repute World Cyber Games (WCG) this year.

According to Mr R. Zutshi, Deputy Managing Director of Samsung India Electronics, the company’s intention is to build a “healthy cyber culture in the country”.

Samsung Electronics Co Ltd, South Korea, is the main sponsor for the WCG in over 70 countries this year.

Indiagames is a multi-platform gaming company involved in publishing and developing games for wireless, console and online gaming platforms.

“Computer gaming is emerging as a very strong entertainment platform across the world, especially amongst the youth and the World Cyber Games, with its slogan of ‘Beyond the Game’, seeks to promote a healthy cyber culture,” Mr Zutshi said.

In India, the games are conducted in Delhi, Kolkata, Hyderabad, Chennai, Bangalore and Mumbai, with semi finals and the India finals being played in Mumbai. The preliminaries were kicked off in New Delhi on August 18 and have been held in Kolkata and Hyderabad so far.

The WCG 2007 also includes a friendly ‘Counterstrike’ match between the India finalists and the Pakistan finalists in Mumbai, after the WCG India finals on September 10.

Samsung, apart from providing T-shirts and jackets to the city and national winners, will also provide an all-expense-paid trip to the world finals of WCG at Seattle, for the national winning team.

Launching the event in Chennai today, Mr Zutshi said Samsung aims to utilise the e-sports platform to promote its range of LCD monitors and offers special prices on select models during the WCG period (between August 18 and September 10) at the venues.

Mr Zutshi had earlier said that Samsung’s upcoming plant at Sriperumbudur, near Chennai, would commence trial production in August.

He said today that trial production at the Rs 500-crore plant would happen in September. The plant is expected to be formally inaugurated by Samsung’s global CEO in October.

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