The Hindu Business Line : Fullerton India taps housewives

New Delhi, Aug 29 Fullerton India Credit Company, a non-banking finance company, has launched a marketing programme named ‘Parivaar Laxmi’, which is an incentive-based referral system for housewives.

This programme is targeted at the housewives residing in the neighborhood of Fullerton India branches spread across the country. Fullerton India has more than 300 branches spread across 100 locations. This company, which is a fully-owned subsidiary of Fullerton Financial Holdings, Singapore, has 8,000 employees on its rolls.

The housewives who are appointed as ‘parivaar laxmis’ refer their friends, neighbours and relatives in their social network and pass on the leads as people who are interested in loans and insurance to the neighborhood Fullerton India branch.

“This programme is targeted at the housewives and the objective is to provide opportunity for women to earn additional income to improve their social standing and at the same time empower them economically. They can increase their earnings and livelihood by just referring people with financial needs to the Fullerton India branch”, Mr G.S. Sundarajan, Managing Director & CEO, Fullerton India Credit Company Ltd, said in a statement issued here.

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