• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Vinson Kurian

Thiruvananthapuram, Aug. 30 Garment-on-hanger (GOH) providers are banking on the rising number of retail chains in the country.

They deliver garments on hangers ready for display at the shop, which retains crease and saves ironing costs. Earlier , shops used labour at their own expense. Now retailers can specify particular hangers or hanger characteristics to suppliers for a visually pleasing uniformity on their sales floors.

GOH plays a major role in visual merchandising. According to Mr Sajeev Kumar, CEO, Mainetti India, a service provider, Indian ethnic wear needs to be supported by a GOH theme different from that employed for Western outfits.

Mainetti India, which is the wholly owned subsidiary of pioneering international player Mainetti Group based in Italy, is competent to provide these solutions, he said. The Mainetti Group of companies is a world leader in designing and manufacturing superior life-style garment hangers.

The Mainetti Group clients include Valentino, Versace, Armani, Channel, Carrefour, H&M, Tesco, Marks&Spencer and Wal-Mart and has operations in 41 countries. The Indian operations started with manufacturing units set up in Chennai. The company plans to establish more units here in future.

Mainetti has completed five years in India and addresses the need of hanger display across all segments of retailers. It is the one-stop shop for hangers required for all styles and category of garments and counts Shopper’s Stop, Lifestyle Max, Pantaloon, Big Bazaar, Spencer’s and Reliance Mart as local clients.

“We provide an entire range of services from supply to hanger management in stores. We have supported the GOH programme for over two million sq feet this year for Indian retailers and are in some advanced stage of talks with a few more,” Mr Kumar said. Every square feet area of retail space is precious for the retailer and his aim is to fill in the maximum merchandising within the space.

More Stories on : Retailing | Readymade Garments

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Sabols eyes soda, fruit juice segments

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line