The Hindu Business Line : Telemarketers apply for Do-Not-Call registration

New Delhi, Sept. 8 The Telecom Regulatory Authority of India (TRAI) on Saturday said that 14,750 telemarketers having around 4,50,000 telephone lines have put in their applications for registering with the Government to comply with the National Do-Not-Call (NDNC) Registry guidelines.

The regulator had earlier asked all telemarketers to get themselves registered with the Department of Telecom before August 31. The move is part of Government’s efforts to put in place a mechanism to curb unwanted telemarketing calls.

It was envisaged that the NDNC registry would be implemented in three phases. In the first phase of implementation, the NIC has designed an online registration module for telemarketers. The telecom service providers are in the process of verifying these telemarketers.

In the second phase of implementation, the registration of subscribers for NDNC has commenced. Nearly five million subscribers have already put their mobile number on the registry. The registration is being done through their respective service providers. Once a telephone number is registered, it will take about 45 days for this mechanism to come into effect.

In the third phase of implementation, the NIC has prepared a scrubbing module and the Authority is in the process of validating it. Once this module is functional, the Authority would ask all telemarketers to get their calling list scrubbed through this module and telemarketers will be able to call only those numbers which are cleared by the NDNC Registry.

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TRAI norms soon for Do Not Call Registry
TRAI steps in to curb telemarketing calls

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