MARKETING
STRATEGY
FritoLay plans new campaigns, variants
Cheetos, Quaker Oats to be focus brands; Kurkure may go global
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OCM enters into strategic alliance with Burlington
Ahmedabad, Sept. 17 Amritsar-based textile manufacturer OCM India Ltd has entered into a strategic alliance with Burlington WorldWide for manufacture and sale of worsted wool fabrics under the Burlington brand in the domestic market, and for ...
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Fomil to expand marketing network
Foam Mattings (India) Ltd (Fomil), a Kerala Government undertaking in Alappuzha, as part of its plans to expand its marketing network, is to enter into tie-ups with the State-owned co-operative marketing federations and private agencies in ...
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IPR
Apar signs pact with ENI SpA
Apar Industries Ltd has entered into a License Agreement with ENI S.p.A. - Refining and Marketing Division, Italy (ENI) for the grant by ENI to Apar Industries Ltd (Apar) license to use its proprietary trademarks including its famous AGIP Brand ...
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ALLIANCES & JOINT VENTURES
Pressmart ties up with SNA
Pressmart announced on Monday that it signed up with Suburban Newspapers of America (SNA) to offer its publishing services and is eyeing the larger US digital publishing market. The SNA members include some of the largest public and privately ...
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ADVERTISING
Viewership ratings: Twenty20 may score high
New Delhi, Sept. 17 The ICC Twenty20 cricket, in its shorter and more pepped-up form, has made cricket even more popular. The other good news, say advertisers, is that the format is also bringing in new audiences to non-India matches. ...
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ADAG’s BigStreet buys ad rights for Delhi Metro
BigStreet. It’s another media division from the Reliance ADAG stable. After Adlabs (film production unit), Big FM (a radio initiative), Big Adda (entertainment portal), Big Music and Home Entertainment (music and movie distribution arm) ...
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BRANDING
HP, AOL in branding pact
Hewlett-Packard has entered into a branding relationship with AOL, which could manifest in co-branded, localised versions of AOL’s portal, toolbar and search on HP desktops and notebook PCs. The portal will be set as the default homepage ...
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PROMOTIONS & OFFERS
UTV’s Bindass space ride
UTV is ready to take its viewers to space. As part of the launch campaign of its new Hindi general entertainment channel Bindass, which is expected to go on air on September 24, the media house has launched a nationwide hunt for India’s ...
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RETAILING
Provogue plans Rs 300-cr capital expenditure
Mumbai, Sept. 17 Provogue India Ltd proposes a capital expenditure of Rs 250-300 crore for the current fiscal, according to Mr Salil Chaturvedi, co-founder and promoter. The company operates 116 stores and 72 concessions in 61 cities ...
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Hariyali Bazaar expanding to South, West
Hyderabad, Sept. 17 DCM Shriram Consolidated Ltd (DSCL) has chalked out big plans for expanding its Hariyali Kisaan Bazaar, a rural retail chain that offers both input and output support, to the South and West this financial year.The ...
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BRANDS
S.P. Apparels to relaunch Natalia brand
Finalising plans for separate kids brand
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NEW PRODUCTS & SERVICES
Suzuki Motorcycles to focus on expansion
Plans Rs 150-cr investment in next one year
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Bentley unveils super-luxury cars for India
Azure comes at Rs 3.8 cr, Continental GTC at Rs 2.1 cr
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Video buffers from Texas Instruments
Chipmaker Texas Instruments has introduced a family of three-channel integrated video buffers optimised for consumer video applications. The family supports HDTV, SDTV and a variety of digital media processors, such as TI’s DaVinci ...
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