The Hindu Business Line : Fomil to expand marketing network

Foam Mattings (India) Ltd (Fomil), a Kerala Government undertaking in Alappuzha, as part of its plans to expand its marketing network, is to enter into tie-ups with the State-owned co-operative marketing federations and private agencies in various parts of the country.

It has already tied up with Supplyco and Consumerfed for marketing its products through their outlets.

Direct marketing

The unit, having modern machineries for latex backing, fully automatic looms and dyeing facilities apart from skilled workers has been mainly concentrating on taking up jobs for the exporting companies. In addition, now Fomil has ventured into direct marketing of its wide range of products, Mr S. Ratnakaran, Managing Director of the company, told Business Line.

Theme-based designs

The company’s brand name “Fomil” has become popular in the overseas market. “Its Kerala-focused theme-based designs have become a major attraction in the domestic market,” he said.

More Stories on : Strategy | Direct Marketing | Kerala

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
FritoLay plans new campaigns, variants

OCM enters into strategic alliance with Burlington

Fomil to expand marketing network

Apar signs pact with ENI SpA

Pressmart ties up with SNA

Viewership ratings: Twenty20 may score high

ADAG’s BigStreet buys ad rights for Delhi Metro

HP, AOL in branding pact

UTV’s Bindass space ride

Provogue plans Rs 300-cr capital expenditure

Hariyali Bazaar expanding to South, West

S.P. Apparels to relaunch Natalia brand

Suzuki Motorcycles to focus on expansion

Bentley unveils super-luxury cars for India

Video buffers from Texas Instruments