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New Delhi, Sept. 20

Bunge India Private Ltd today launched refined sunflower oil in Tamil Nadu under the Dalda brand. Launching the brand, the company Vice-President (Food Business), Mr Videh Jaipurier, said that “Tamil Nadu is the largest sunflower oil market in India, which is why the company has chosen to launch its sunflower oil in this market.”

Packaged in transparent plastic pouches of one litre, the new product is priced at Rs 80 per litre. “However, though the MRP is Rs 80, retailers normally sell at below MRP prices,” Mr Jaipurier said. The company plans to promote the new brand through mass media campaign on television channels as well as on ground activation programme to reach the consumers at their homes as well as purchase points, he said. —

Our Bureau

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