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Corporate - Outlook
Swiss firm aims to be key player in India’s cotton exports

BULLISH PROSPECTS

G. Gurumurthy

Coimbatore, Sept. 28 Switzerland-based international cotton trader Paul Reinhart AG is bullish on India’s cotton exports. Reinhart which ships as well as sources cotton to and from India, through its agencies, is aiming to scale up its operations in the subcontinent considering the growing clout of India as a net exporter of cotton in the last three seasons.

“India has become important in cotton exports in the last three years with its bumper production having yielded export surplus and Reinhart’s mid-term objective is to become a strong player in India’s cotton export trade,” Mr R. Jurg Reinhart, Chairman of Paul Reinhart AG, told reporters of The Hindu group.

One of the major global cotton trading company, the 200-year-old private cotton body regularly supplies to Indian consumers the long and extra long staple cottons, the shortage of domestic varieties of which is strongly felt by the spinners producing fine and super-fine count yarns, besides the seasonal supplies of ‘upland’ cotton varieties. Reinhart AG’s India trade interests are looked after by the company’s three agencies. To a specific query, Mr Jurg said that his company had no plans to have its own representative office for India and the buying and selling activities of his company would continue to be dealt with by the agencies. Mr Jurg also discounted the possibility of Reinhart involving itself in the cotton farming/cotton production activities.

Unlike Africa, where it does get involved in cotton production extension, the Swiss trade body feels it has no role to play in the Indian scenario where the cotton production platform is well developed and ably supported by multi-pronged institutions.

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