MARKETING
STRATEGY
Big 92.7 FM tunes into Kollywood for more content
Chennai, Oct. 3 Big 92.7 FM’s Chennai channel, which turned one recently, will inject a lot more Kollywood (Tamil films) into its content. It will also seek to connect with audiences through various events, both on ground and on air, in ...
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Emotions, heart of marketing
Brands, innovation and innovative marketing …
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RURAL MARKETING
2-day rural biz meet from Oct 8
New Delhi, Oct 3 The absence of an integrated business relationship with the rural market, reckoned at $500 billion in the next 10 years, is costing the economy two per cent additional GDP growth annually, according to the industry chamber, ...
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INSIGHT
Studied silence on monopoly
The Competition Act, 2002, which is at last all set to take off, with procedural glitches that were holding it back having been satisfactorily addressed, studiously avoids mention of the word ‘monopoly’. The earlier law that ...
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Sale extended!
The huge rush for branded wear at end-of-season sales is prompting retailers to offer discounts throughout the year.
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IPR
Protecting IPR
The next corporate battle for supremacy will neither be on the streets of Bangalore nor Mumbai for market share, nor in Dalal Street or Wall Street for large sums of money on beneficial terms. It will not be fighting global cost ...
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BRANDING
‘Branding can make a difference in B2B markets’
Business-to-Business Marketing’s authors speak to BrandLine.
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‘Brand change needs consistent communication’
The imperatives that re-branding entails.
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PROMOTIONS & OFFERS
Reebok for long-term association with sportspersons
Eager to promote sports at grassroots level
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Dish TV signs on Shah Rukh
New Delhi, Oct. 3 Direct-to-home service provider Dish TV has signed on actor Shah Rukh Khan as its brand ambassador. The actor will feature in the new advertising campaign that the Essel Group company is launching shortly. “Shah ...
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Tata Indicom festive offers
Tata Teleservices Ltd has announced exciting schemes for Tata Indicom customers that could potentially win a brand new Tata Indica (diesel) car, which is the bumper prize.As a part of Pandaga Samabralu offer, this is applicable for ...
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CHANNELS AND FRANCHISES
Korean co ties up with Websters Media
Coimbatore, Oct. 3 The Korea-based trade promotion company EC21 has launched its sales and marketing office in Coimbatore.The company has through its B2B portal EC21.com entered the Indian market by signing up with Coimbatore-based ...
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RETAILING
Steve and Barry’s ropes in Indian partner
Entering market through single brand retailing route
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MARKETING RESEARCH
TNS acquires UK co ID Magasin
New Delhi, Oct. 3 Global market insight and information group TNS on Wednesday announced that it has acquired ID Magasin, a leading retail and shopper insight consultancy. The acquisition accelerates TNS’ implementation of its ...
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BRANDS
Brand new impact
A clutch of companies, from telecom providers to banks and airlines, are re-branding themselves. BrandLine examines the efficacy of this exercise.
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OUTLOOK
Just in Vogue on expansion mode
Plans more outlets; focus on leather segment
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TRENDS
Cement prices in South likely to hold for now
Chennai, Oct. 3 Cement prices in the South are firm and are likely to hold for now. Normally, prices would drop at this time on slack demand due to rains and the start of the festival season. But the situation is expected to change ...
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NEW PRODUCTS & SERVICES
Eli Lilly’s new diabetic drug
New Delhi, Oct. 3 Eli Lilly has launched the registered diabetic injection Byetta (exenatide injection) in the country. The drug treats patients with type 2 diabetes in combination with two common oral diabetes medications — metformin or ...
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Wipro launches quad core desktops
Wipro Infotech has launched desktops based on Intel’s quad core processors, for power users. Quad core implies four computing engines that are placed on a single chip. This delivers unprecedented performance especailly while multi-tasking ...
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Zenith laptops at sub-Rs 25,000
Zenith Computers today launched new laptops priced at under Rs 25,000. The `Director laptop' is priced at Rs 24,990 and comes with Intel Pentium Dual Core Processor and Windows Vista Starter Edition. The company has also launched two other models ...
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