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Marketing - New Products & Services
Zenith laptops at sub-Rs 25,000



Director, Zenith Computers Ltd, flanked by Ms Devita Saraf, Executive Director, and Ms Neelam Dhavan, Managing Director, Microsoft India, launching the common man's laptops in the Capital on Wednesday. - Kamal Narang

New Delhi, Oct 3

Zenith Computers today launched new laptops priced at under Rs 25,000. The `Director laptop' is priced at Rs 24,990 and comes with Intel Pentium Dual Core Processor and Windows Vista Starter Edition. The company has also launched two other models - the Admirale Laptop and Presidio Laptop priced at Rs 28,490 and Rs 27,990, respectively. "The new range of laptops will help us to reach out to the performance laptop buyer for whom price was earlier a constraint. With our new pricing strategy, we have made laptops available at almost desktop rates," Zenith Computers' Chairman and Managing Director, Mr Raj Saraf said. - Our Bureau

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