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Bangalore, Oct 3 Intel’s embedded systems game plan for India is now designing recipes - reference board designs - for the local market. The company announced the launch of Design House Program, intended to enable design houses in the country to build products by equipping them with test boards, embedded kits and local engineering support.

Reference boards are skeleton silicon designs that form the core of any computing hardware. The firm is now picking out key local markets, and offering local manufacturers help in designing solutions for the native markets.

The firm’s Bangalore team has designed the first of such solutions - a reference board for a Point of Sale system.

“We realised that the retail segment is the largest market opportunity and wanted to take advantage of that. The PoS board can be used to design a basic one which will take care of cash register and the barcode functions, but it can also be used for a more complex dual screen PoS (where one screen is used for advertising),” explained Mr Sanat Rao, Marketing Director, Emerging Markets, Embedded Markets Division.

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