Business Daily from THE HINDU group of publications
Tuesday, Oct 09, 2007
ePaper
Business Daily from THE HINDU group of publications Tuesday, Oct 09, 2007 ePaper |
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Marketing
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Direct Marketing Web Extras - Advertising Amway India launches TV campaign Vinson Kurian Thiruvananthapuram, Oct. 8 Amway India has launched a Rs 15-crore television campaign from September 19, which is managed by Rediffusion DYR. While the company has been regularly advertising in the print medium, going television was a conscious decision keeping in mind the rise in popularity of television as a medium, said Mr William Pinckney, MD and CEO. The parallel campaign in the print media will be continued , he added. For the sixth year running, Amway India has launched a ‘limited edition festive gift catalogue’ range of products. It includes the Amway ‘coreline’ products specially packaged for this category and some ‘non-coreline products’ (co-branded). The number of products in the two editions — Spring Catalogue in March and Gift Catalogue in September — this year adds up to 40. Among those partnering in the co-branding exercise are Cookie-Man of Australia, Leonardo Pomace Oilve Oil, the Noritake premium range of dinner sets of Japan, and Arrow ties.
“Past experience has shown us that these catalogue products (though available only for a limited period or till stocks last) contribute to about 5-7 per cent of the total revenue. This year, we expect them to fare better,” Mr Pinckney said. Amway India is all set to launch the colour cosmetics segment before the end of the year. “We will be launching a set of six nail enamels, six shades of lipsticks and one shade of eyeliner. These colour cosmetics will be launched and sold under the brand name of Attitude, which is the indigenous brand of cosmetics developed for the Indian market. More Stories on : Direct Marketing | Advertising
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