The Hindu Business Line : Godrej SED sets eyes on export market

Upbeat on the prospects of a growing market for security systems, the Rs 300-crore Godrej Security Equipment Division (Godrej SED) is confident of reaching Rs 1,000 crore in the next six years.

Turnover

A division of Godrej & Boyce, the company expects to double its turnover to Rs 600 crore by 2010. The estimate market for security solutions is around Rs 1,600-1,800 crore at present, according to Mr Dara E. Byramjee, Vice-President and Business Head of Godrej SED.

Having positioned itself as the total security solutions provider, Godrej SED has also set its eyes on the export market. From the current Rs 40 crore export on a turnover of Rs 300 crore, the company targets to reach Rs 400 crore out of the projected turnover of Rs 1,000 crores in the next six years.

Focus on export

Focus on institutions, homes and exports will be the key drivers for the company’s growth in the years ahead. At present, the bulk of the business, up to 70 per cent comes from the banking sector in India, he told newspersons here on Wednesday.

Security products

Showcasing some of its latest security products along with the young singing sensation Karunya, Mr Byramjee said with over 75 per cent of the domestic market share, the company wants to ensure complete security solutions.

On the anvil are a range of new safes as per BIS and global standards, new electronic security products, enhanced range of fire and doors and a hi-tech range of premises security solutions for the home segment, he said.

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