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Our Bureau

New Delhi, Oct. 15 The Hero Motors Group is foraying into retailing of high-end lifestyle and home decoration products, by partnering with Stalwart Homestyles, exporters of home décor items to international retail chains such as Bloomingdales.

The stores have been branded Oma, and will see an initial investment of Rs 40 crore. While two stores were inaugurated on Monday in the Capital, a total of 12 stores will be opened by 2008.

Mr Pavan Munjal, Managing Director, Hero Motors, said: “We sensed a great vacuum in this segment that needed a corporate driven, luxury oriented home décor brand.

“Hence, Oma will now offer Indian home makers elements of refined living, without having to go abroad to do their shopping.”

More Stories on : Strategy | Diversification | Interiors & Homes | Two/Three Wheelers | Retailing

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