The Hindu Business Line : Thursday, October 18, 2007

STRATEGY
The space in retail
Max Hypermarkets hopes to make a dent with Spar by addressing shoppers’ pet peeves, most of which relate to space. More

Nilkamal comes home
A major player in the plastic moulded furniture segment, Nilkamal now sets its sights on the burgeoning retail market. More

‘Marketers need to target kids even in high-end products’
It’s time that advertisers of even non-kids product categories such as automobile, mobile phones and holidays, primarily connect to kids. Kids, from just being influencers, have now become ‘active consultants’ and ... More

RURAL MARKETING
Kotak Mahindra OM Life to beef up rural initiative
Pune, Oct. 17 Kotak Mahindra Old Mutual Life Insurance Ltd is strengthening its initiative in the rural areas, and will focus on deeper penetration in Maharashtra, Gujarat, Punjab, Haryana and Kerala. The company is in the process of ... More

INSIGHT
Upping the anti
As many as 15,000 small retailers congregated at Mumbai to express their resentment against their megabucks competitors. More

REGULATORY BODIES & RULINGS
DLF did not define carpet area: MRTPC
New Delhi, Oct 17 The Monopolies and Restrictive Trade Practices Commission (MRTPC) has held that the real estate company DLF Universal Ltd indulged in an unfair trade practice by not disclosing to a complainant the basis of carpet area ... More

EVENTS
Incredible @ 60!
India, in spite of its numerous achievements, needs branding. The negative perceptions about the country are clouding its genuine feats. More

CHANNELS AND FRANCHISES
New compact car from Hyundai by year-end
Kochi, Oct. 17 The new compact car designed by Hyundai Motor India Ltd (HMIL), in the passenger car segment, will hit the roads by the end of this year, Mr Arvind Saxena, Vice-President, Sales and Marketing, HMIL, said. ... More

RETAILING
Himalaya Drug Company expanding retail presence
To focus on launching differentiated products More

MARKETING RESEARCH
‘Entry-level mobiles not up to customers’ mark’
Satisfaction score dips for first time in 3 yrs: Study More

NEW PRODUCTS & SERVICES
Hero Honda bullish on premium segment; launches 150 cc Hunk
New Delhi, Oct. 17 In an attempt to corner a higher share in the premium-bike segment, Hero Honda Motors Ltd has launched a bike in the category. “Premium-segment bikes still account for barely 14 per cent of the overall ... More

Liberty unveils 200 new designs
Bangalore, Oct. 17 The Rs 400-crore shoe major Liberty Group is planning to set up a shoe manufacturing unit in Bangalore in the next couple of years. The Group currently has 11 plants in North India with a total output of 50,000 pairs per ... More

Kodak spectacle lenses launched
Prime Opthalmic Products (P) Ltd has launched the Kodak branded spectacle lenses in the Indian market. Priced in the range of Rs 1,300 to Rs 27,000 with a one-year warranty, the lenses will be marketed in India through Prime’s nine labs and ... More

Titan unveils Heritage collection
More

Titan launches ‘heritage’ wrist watches
Coimbatore, Oct.17 Titan Industries has come out with ‘heritage’ collection designer wrist watches for this festival season. Introducing in nine distinct styles reflecting the country’s ancient and medieval temple/palace ... More