Business Daily from THE HINDU group of publications
Friday, Oct 19, 2007
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Friday, Oct 19, 2007 ePaper | Mobile/PDA Version |
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Money & Banking
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Foreign Banks Marketing - Customer Relationship Management HSBC package for rich customers Our Bureau Mumbai, Oct 18 HSBC has launched an enhanced version of the ‘HSBC Premier’ service for its mass affluent customers. The new HSBC Premier offers cross-border banking services where customers can take their accounts, credit history and banking relationships with them wherever they choose to live and work- subject of course to local regulations. It also offers emergency encashment facilities across any Premier branch or centre, a single global emergency number which you can access anywhere in the world and swipe-based Internet Protocol phones which connects a customer to his home country call centre. Customers will also have special benefits on their HSBC Premier Master Card credit card. Premier customers have access to 250 international centres in major cities around the world and more than 6,000 branches with service points. Each location will have access to all the information needed to serve customers and provide local advisory services. However, customers require a minimum account balance of Rs 25 lakh to avail themselves of these services HSBC India currently has around 50,000 customers under the ‘HSBC Premier’ service.The bank has $3 billion of assets under management in its wealth management business. More Stories on : Foreign Banks | Customer Relationship Management
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