• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Chennai, Oct. 22

Curry in a hurry? That may be quite the mood of the times — instant foods that take very little time to prepare are growing in prominence as manufacturers hike spending on marketing their products in this category. According to data received from TAM, TV advertising of instant foods or meals grew 19 per cent during January-August 2007 over the comparable period in 2006. The average number of ads aired per day increased to 173 from 155 in this period. Noodles and past a accounted for 65 per cent of the advertising in this segment. Nestle India was the top advertiser in this segment, with 45 per cent share, focusing on its noodles/pasta brand. Hindustan Unilever was the second biggest advertiser with 25 per cent share. There were 16 new brands advertised in the Instant Foods/Meals category in January-August 2007. Four of the top ten new brands advertised belonged to Nestle India. Instant foods/meals advertising had an equal share on general entertainment channels as well as children’s channels.

— Our Bureau

More Stories on : Advertising | Foods & Food Processing

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Royal Palms in marketing tie-up with Great Hotels

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line