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Workshop on marketing

Kochi, Nov. 2

A2-day workshop on `Effective Marketing Strategy' being held under the joint auspices of FICCI Ladies Organisation, New Delhi, supported by Hanns Seidel Foundation of Germany in collaboration with Indian Chamber of Commerce and Industry was inaugurated here on Friday by Ms Sheela Kochouseph, Chairperson and MD of V-Star Creations. She said that it is comparatively easier to set up a unit and manufacture something; but marketing is really tough. ICICI President, Mr R.Mohandas, Vice-President Mr Anilkumar N. Prabhu, and FLO Executive Director, Ms Shipra Chatterjee, spoke on the occasion. - Our Bureau

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