MARKETING
STRATEGY
Diageo may brew Guinness beer locally
Plans to push sales of marquee brands
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EVENTS
Kerala shopping fest from tomorrow
Thiruvananthapuram, Nov. 29 The Grand Kerala Shopping Festival, which is to begin on Saturday, is expected to give a boost to the State’s tourism and retailing sectors. The event will promote the ‘Made in Kerala’ brand ...
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ADVERTISING
Pyramid Saimira acquires 51% in Dimples Cine Advertising
Mumbai, Nov. 29 Pyramid Saimira has picked up a 51 per cent stake in Mumbai-based Dimples Cine Advertising Pvt Ltd & Dimples Cine Activations for an undisclosed amount. The firm will continue to remain headquartered in Mumbai, while ...
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PROMOTIONS & OFFERS
Head & Shoulders’ new variant
P&G’s anti-dandruff shampoo brand, Head & Shoulders, has roped in actor Kareena Kapoor as its new brand ambassador. Actor Shreya will be the brand ambassador for the South . At the same time a new variant of the brand – Head ...
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MARKET SHARES
‘Indian cos need to gain market shares abroad’
Hyderabad, Nov. 29 Indian business will need to permanently secure access to market shares outside of India. This can be done only by acquiring brands and distribution networks, according to Mr Giuseppe Benedetti of Benedetti Rossi and ...
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BRANDS
Godrej unit in talks with European furniture makers
For launching high-end lifestyle product under a sub-brand
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Alta Moda outlets to sell 14 Italian apparel brands
Hyderabad, Nov. 29 Finding growing interest in Italian garment and accessories brands from Italy, Alta Moda (meaning high fashion), a Hyderabad-based company has announced tie-ups with 14 major brands from that country.“We are ...
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CavinKare unveils social networking portal
The Chennai-based FMCG major CavinKare on Thursday announced the launch of its new Web site Spinz.in, a social networking portal, to promote one of its brands Spinz. The company has three products — talcum powder, deodorant and ...
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STANDARDS & BENCHMARKS
Fuel efficiency grades for automobiles on the anvil
Mumbai, Nov. 29 Automobiles in India would be graded by their fuel efficiency once the Government agency completes its work on the subject. The Petroleum Conservation Research Association (PCRA), the energy auditing agency under the Ministry ...
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ISI marking mandatory for steel products
Order covers 17 varieties of steel products
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TRENDS
Now, CXOs join search for new jobs
Bangalore, Nov. 29The tables have indeed turned. Executive search firms that were working on mandate-based assignments which involved wooing candidates for jobs are now witnessing a reverse trend in senior management placements.An ...
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NEW PRODUCTS & SERVICES
Dell unveils new desktop, notebook PC
Bangalore, Nov. 29 Dell today unveiled a desktop and a notebook computer as part of its strategy to provide feature rich systems aimed at consumer market. XPS M 1530 Notebook boasting an ergonomic design on a sleek body promises a rich ...
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MTNL launches multilingual SMS
Mahanagar Telephone Nigam Ltd has partnered with Geneva Software Technologies Ltd to launch multilingual short messaging service for its mobile users. The service enables customers to send SMS in 11 different languages including Tamil, Telugu, ...
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Dhanus Tech launches FleeTrac
Chennai, Nov. 29 Dhanus Technologies Ltd has launched a vehicle tracking service called FleeTrac to help companies increase fleet productivity and reduce fleet costs while providing connectivity through voice and data communications from the ...
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Samsung unveils open market CDMA phone
Mumbai, Nov. 29 Samsung Electronics Ltd has launched Samsung MAX, the company’s first open market CDMA phone, through its own distribution network and will be available to both Tata Indicom and Reliance mobile subscribers. With ...
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Ashok Leyland launches 4921 TT in Mumbai
Mumbai, Nov 29 Ashok Leyland launched its 4921 Tractor Trailer in Mumbai today, with focus on western Indian market for trucks. “We are leading in south by huge margins and we want to expand our market in western India ...
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