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Paul Noronha

Tapping biz class: Mr Benson Lin, General Manager of Asus Asia-Pacific, Middle East & Africa Business, at the launch of Asus P526 PDA phone in Mumbai on Friday. —

Our Bureau

Mumbai, Nov. 30

Asus Technology has launched advanced mobile phones in the Indian market.

Priced in the range of Rs 16,990 to Rs 20,900, these mobiles have additional facilities such as accessing Internet, fax and global positioning system. The company today introduced two models – PDA526 and M530w phones in the local market.

“The phones are targeted towards business class people. We plan to launch 15 other models in India by next year which will also be in the same price bracket,” said Mr Edward Wang, Business Head, Mobile Communication Business, Asus India.

He said the company would be making more investments in India in the next two years for its PDA phone business. “Going forward, we are looking for a one-third market share of the Indian PDA phone market by next year,” said Mr Andrew Tsui, Managing Director. The company is targeting the metro cities and plans to establish a strong brand presence first in these cities, before venturing into other towns. It is in talks with mobile telecom service providers to bundle Asus’ PDA phones with their new subscribers.

India Digital Lifestyle Distributors Pvt Ltd will distribute PDA phones to large format and mobile phone retailers across the country, said Mr Tsui.

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