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Our Bureau

New Delhi, Nov. 30

Meridian Mobile, a 100 per cent subsidiary of the UK-based handset maker Meridian, is expanding rapidly in India by developing a large offering under the Fly brand.

The company has tied up with General Motor’s Hummer as a part of associational branding. French handset maker ModeLabs has carried over General Motor’s Hummer licence to mobile phones. Meridian is launching the HT1, a slider mobile phone model in the country. The phone like the Hummer vehicle is differentiated in style.

Fly is the brand under which Meridian sells its mobile handsets.

Hummer by Fly will be marketed as an aspirational brand and is targeted at youngsters. Speaking about the tie-up Mr Rajiv Khanna, CEO, Meridian Mobile Pvt Ltd, said: “Hummer is an aspirational brand. This tie-up also indicates the highest level of workmanship in the brand. Fly began pan India distribution one year back. In the first year 2007, we will do 200,000 phones.”

The phone comes with a 262k colour LCD with touch screen, a two megapixel camera and GSM connectivity.

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