Business Daily from THE HINDU group of publications
Wednesday, Dec 12, 2007
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Wednesday, Dec 12, 2007 ePaper | Mobile/PDA Version |
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Marketing
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Strategy Industry & Economy - Foods & Food Processing UK co unveils ready-to-eat microwave pouches Our Bureau Hyderabad, Dec. 11 Veetee Fine Foods, a UK-based food products company, has unveiled a range of ready-to-eat microwave pouches, including rice and curries. The company has set up a $3-million facility in Haryana to produce 60 lakh pouches (a year) of ready-to-eat pouches. “Our products conform to all major food standards including HACCP and KOSHER,” said Mr Aayushman Gupta, Chief Executive Officer. While the rice-based dishes are priced at Rs 40 (250 gm), paneer-based dishes are put at Rs 60 and other curries at Rs 50 (300 gm each). The company also announced the launch of branded, packed basmati rice in two variants — brown and organic. More Stories on : Strategy | Foods & Food Processing
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