The Hindu Business Line : New version of Bolero launched

Mahindra & Mahindra Ltd launched New Bolero Camper DX here today. The comapany said it expected to capture a large market share in this category in the country, particularly in Gujarat. Gujarat accounts for 85 per cent of M&M's market share in the pick-up category while the company's total market share in India in this segment was 77 per cent, Mr Vivek Nayer, Vice-President (Marketing), Auto-Sector, told reporters. The new product, priced at Rs.5.43, exshowroom in Ahmedabad, would cater to the segments of customers of multi-utility personal pick-up vehicle. The vehicle is driven by a 63-horsepower engine, with seating capacity for five, and is capable of carrying 710 kg of cargo. -Our Bureau

More Stories on : New Products & Services | Cars | Gujarat | Mahindra & Mahindra Ltd

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