Business Daily from THE HINDU group of publications Saturday, Dec 15, 2007 ePaper | Mobile/PDA Version |
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Marketing
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Strategy TV18 in pact with Forbes Media Mumbai Dec. 14 TV18, a group company of Network18, is all set to launch a business magazine in India in partnership with Forbes Media. The partnership will include a content licensing arrangement, and also envisage introduction of other Forbes products, subject to regulatory approval, according to a statement issued by the company. Currently, TV18 operates business channels CNBC-TV18 and CNBC Awaaz, besides Newswire 18 and a host of Web properties such as moneycontrol.com. The partnershi p with Forbes will bring in strengths in the print space. It will also complement TV18’s recent acquisition of Infomedia, which is in the publishing space.Mr Raghav Bahl, Managing Director, Network18, said, “We will be strongly positioned to deliver a benchmark offering in the market”. — Our Bureau More Stories on : Strategy | Radio/TV | Newspapers & Publishing
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