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Our Bureau

New Delhi, Dec 18 The unwillingness on the part of some States to allow direct marketing or private markets, over protection to existing marketing channels and trade, and movement restrictions on certain commodities, are some of the challenges in catalysing rural and agri supply chain, Mr U.K.S. Chauhan, Joint Secretary (Agricultural Marketing) and Agricultural Marketing Adviser, said on Tuesday.

Addressing the Federation of Indian Chambers of Commerce and Industry (FICCI) conference on ‘Winning with Intelligent Supply Chains’, Mr Chauhan said with regard to logistics, the challenges lay in aggregation of produce at the farm gate, getting the required quality, management of perishables, high cost of cold chain facilities and lack of cargo handling facilities at rail heads, airports and seaports.

For the establishment of private market yards and direct purchase from farmers, all States have not provided the legal backing. For instance, States such as Bihar, Kerala, Manipur, and Union Territories of Andaman & Nicobar Islands, Dadra & Nagar Haveli, Daman & Diu and Lakshadweep do not have in place a regulatory law.

Speaking on ‘Creating Competitiveness through the Supply Chain’, Mr Ted P. Huffman, Director-Supply Chain, Wal-Mart India, pointed out that efficient logistics and technology have made Wal-Mart the world’s largest retailer. Mr Abhijit Upadhye, Director- New Business Channels, McDonald’s, pointed out that the key to success in achieving the company’s goal of assured supply, continuous quality improvements, simplification of restaurant management, promotions and ongoing cost management was based on a five-fold approach. The approach ensured that the supply chain puts customers first, has global synergy, is flexible and capable of delivering what the business needs, provides for innovation, and is competitive.

More Stories on : Direct Marketing | Supply Chain Management

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