Business Daily from THE HINDU group of publications Thursday, Dec 20, 2007 ePaper | Mobile/PDA Version |
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Marketing
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Strategy Corporate - Alliances & Joint Ventures Spanish restaurant Eat Out ties up with Lite Bite Our Bureau New Delhi, Dec. 19 The Eat Out Group, a part of Spanish company Agrolimen, has inked an agreement with Mr Amit Burman-promoted Lite Bite Foods to establish a chain of specialty restaurants in India. The venture will invest around Rs 50 crore to establish a network of restaurants across India. Lite Bite Foods will separately invest nearly €35 million to set up a network of 200 restaurants across the country. Mr Amit Burman, Chairman, Dabur Foods Ltd, is a majority shareholder of Lite Bite. BrandsThe Eat Out group, with over 600 restaurants in Spain, owns brands such as FrescCo, Pans & Company, Bocatta, and Fresh & Ready. This venture would mark Eat Out’s entry into India. Lite Bite is a recently-established venture specifically focussed on food and beverage services retailing sector, with formats ranging from quick service restaurants, casual dining, express outlets, to entire food-courts, with a brand portfolio of leading international and local concepts. The joint venture will initially focus on launching the ‘FrescCo’ concept in India. FrescCo is a restaurant chain with a distinct Mediterranean Europe presence and heritage. More Stories on : Strategy | Alliances & Joint Ventures | Food & Cuisine
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