MARKETING
STRATEGY
Zee sees Net, mobile as additional revenue streams
Plans to enhance presence in merchandising space as well
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EVENTS
Consumer Day celebrations
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PROMOTIONS & OFFERS
Six sports emerge favourites for Indians heading to Olympics
AIR CHINA SPECIAL
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MARKET SHARES
LG eyes 7-8% market share in GSM segment
Launches high-end mobile phone LG Viewty
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RETAILING
Reliance Retail plans to ramp up iStores
Aims at sales turnover of $5 b from Digital stores
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MARKETING RESEARCH
‘Clothes, sweets most popular gift choices’
Mumbai, Dec. 24 Clothes and sweets are the most popular gifts with Indians, according to a survey conducted by Nielsen India on its Your Voice online research panel. The survey found that nearly eight in 10 Indians (77 per cent) ...
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BRANDS
Titan to deepen focus on premium luxury brands
New Delhi, Dec. 24 Titan Industries is giving its watches business a facelift, through more focus on the high-end and luxury segments, not only in terms of launches but promotional campaigns too.“Titan’s strategy for the ...
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Alta Moda launching 14 Italian brands
The Hyderabad-based garment company, Alta Moda Garments, is planning to bring 14 Italian brands into the country. With plans of launching a network of franchisee-run stores, it intends launching 50 stores under the Alta Moda name in its first ...
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NEW PRODUCTS & SERVICES
Asian Motor Works launches 49-tonne truck
Priced at Rs 27 lakh, to have Cummins engine
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Biometric ATM launched
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