The Hindu Business Line : Thursday, December 27, 2007

STRATEGY
Expanding target segment the advertising way
Companies are aggressively adopting different strategies to increase user base to improve the sales and market share. Advertising has become an important tool in this. More

German major Hansgrohe to reinvent bathrooms
Investing Rs 5-6 cr for marketing, branding operations More

INSIGHT
Rewind. Reflect. Rejuvenate.
Of the fireworks and damp squibs that made up the advertising and marketing world of 2007… More

A bagful of woes
A look at the problems plaguing the retail sector… More

EVENTS
AAAI, Ad Club Mumbai join hands to host Goafest ’08
Mumbai, Dec. 26 The Advertising Agencies Association of India (AAAI) has announced Goafest 2008, an advertising awards festival. This year Goafest will take place on Cavelossim Beach, Goa from April 3 to April 5, 2008. The festival ... More

ADVERTISING
‘India has the potential to redefine advertising’
Prasoon Joshi chats with BrandLine after being appointed chairman of a Cannes jury. More

The gut and gore of 2007
Yes, from name changes to fights over retail to zany ads and more, for brands 2007 was a year of much trial, success and error. More

CHANNELS AND FRANCHISES
Reliance, IOC to go slow on city gas venture
Await final guidelines from regulatory board More

H&R Johnson to market INAX products
Tile company H&R Johnson (India) Ltd has obtained the exclusive rights to market and distribute Japanese building material major INAX Corporation’s products which include top-end tiles and latest designs in sanitary ware in India. The ... More

RETAILING
Soon on the outsourcing list: Pizzas
MADE IN INDIA More

NEW PRODUCTS & SERVICES
Parryware unveils new collection
Chennai, Dec. 26 Moving towards its target turnover of Rs 350 crore for the current fiscal and Rs 425 crore for the next, Parryware Roca Pvt Ltd today launched a range of high-end bathroom products – Crestia Collection. According ... More

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Brand Quest

P-Note blues

Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

Other Top Stories
Indian IPO market ranks 7th in global mop-up

Railways sees higher earnings growth in key commodities

A fair demand for bonus shares

Rice procurement gap narrows down

‘Bring more shares-related transactions under Annual Information Returns’

Circa 2007: Semiconductor ‘chips’ into India’s hardware dream

States facing elections turn to short-term T-bills

Palm oil import thru Kerala ports banned

Looking back
Dec. 16-Dec. 22
Creating a pool of employable workforce

Fox News to provide content for Star’s mobile service

Godrej appliances division focusing on consolidating biz

25% of next billion mobile users will be Indians: Report

Chandamama launching slew of non-print initiatives

World Gold Council tying up with micro finance institutions