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Our Bureau

Mumbai, Dec. 27 In the last three months, the Delhi branch of Draftfcb Ulka has bagged business worth Rs 100 crore.

The Delhi office has won accounts from diverse categories such as motorcycles, social networking, fans and electrical appliances, education and beer.

The new accounts include Hunk, the 150cc macho bike from Hero Honda launched last month, Ibibo.com, a social networking sites out of India and then there is Usha fans which is back on the agency’s roster after a gap of a few years.

Other accounts are that of Career Launcher, a brand well entrenched in the preparatory study market and having ambitious plans going forward has signed on Draftfcb Ulka to partner them in making it the dominant brand and lastly, Inbev, the largest beer manufacturer in the world enters India choosing Draftfcb Ulka as the strategic communications partner.

“These are exciting times for us,” said Mr Sanjeev Bhargava, COO of Draftfcb Ulka, Delhi, “and the wins amounting to over Rs 100 crore give us a very strong start for 2008. Each of the categories faces a unique marketing challenge and we believe Draftfcb Ulka is well armed to overcome them successfully.”

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