MARKETING
STRATEGY
Private equity funds jostle with cos for IPL franchise rights
Bids to be opened on January 24
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AWARDS & HONOURS
Unilever’s Manwani gets CNBC-Asia biz leader award
Mumbai, Jan 18 Mr Harish Manwani, President, Unilever Asia-Africa and member of the Unilever Executive, has been conferred with the CNBC-Asia Business Leader of the Year award. Mr Manwani has been with Unilever in India for more than 30 years. ...
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IPR
Roche files patent suit against Cipla over Tarceva
Opposes launch of generic version of the lung cancer drug
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MERGERS & ACQUISITIONS
Cobra Beer acquires strong beer brand Iceberg
Mumbai, Jan. 18 Cobra Beer has picked up a 76 per cent stake in the Bihar-based brewery — Iceberg Industries Ltd — and also acquired the strong beer brand of Iceberg. The remaining 24 per cent stake would be retained by Mr ...
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EVENTS
CII brand summit in Hyderabad
The Confederation of Indian Industry (CII) will organise the fourth edition of Brand Summit 2008 on February 1 and 2,here. The summit would focus on the theme ‘The brand is dead. Long live the brand’ and would address various issues ...
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PROMOTIONS & OFFERS
New Tata Tele scheme
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MARKETING RESEARCH
Joint study to assess steel demand in rural areas
Kolkata, Jan 18 The Union Ministry of Steel and the Institute for Steel Development & Growth (INSDAG) will jointly commission a study to assess the demand for steel in the rural areas up to the year 2020. The study will be conducted by a ...
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BRANDS
Lifestyle’s campaign to focus on building brand affinity
Will acquaint customers with product categories
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