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Microsoft Hardware’s new campaign

Our Bureau

Hyderabad, Jan. 22

Microsoft Hardware, the computer gaming and peripheral arm of technology major Microsoft, announced on Tuesday the launch of a campaign ‘Microsoft Lao, Haath Bachao’, across 12 cities in the country.

The message was to create awareness and drive home the importance of using ergonomically designed products and to take care. As a part of the campaign, Microsoft Hardware is staging plays in key commercial places to educate people about the importance of ergonomically designed products. The company is also launching a trade in offer for comfort curve keyboard and optical mouse among others.

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