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New Delhi, Jan. 24

PepsiCo India Holdings’ FritoLay Division, that owns brand such as Lays, Kurkure and Cheetos has signed on cricketer and one day captain, Mahender Singh Dhoni as its new brand ambassador. Dhoni will join Bollywood veterans and long-standing Fritolay ambassadors Saif Ali Khan and Juhi Chawla to launch a mega FritoLay portfolio promotion called ‘Chala Change Ka Chakkar’ in February 2008. Commenting on the partnership, Dhoni said, “It is a privilege to be associated with snack leader, FritoLay India. I am particularly excited to partner Saif and Juhi in introducing Fritolay’s mega consumer promotion ‘Chala Change ka Chakkar’ – I think consumers are going to love the uniqueness of the prizes.” —

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