Business Daily from THE HINDU group of publications Wednesday, Jan 30, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Strategy Corporate - Alliances & Joint Ventures Dish TV ties up with Sony Pictures New Delhi, Jan. 29 Dish TV’s consumers can now get access to some of Sony Pictures’ blockbusters through the value-added service offered by the DTH player. The company has tied up with Sony Pictures Television International (SPTI), the division of Sony Pictures Entertainment responsible for all television business outside of the US, to air the latter’s productions such as Spider-Man 3, Wind Chill, Black Book and Resident Evil: Extinction on Dish TV’s movie-on- demand segment. “We are the only DTH provider in the country to offer Hollywood blockbusters through our value added service – movie-on-demand. Our association with Sony Pictures further strengthens our offering to our valued subscribers and our appeal amongst our target audiences,” said Mr Arun Kumar Kapoor, CEO, Dish TV, in a statement. — Our Bureau More Stories on : Strategy | Alliances & Joint Ventures | Radio/TV
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