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Mr George Menezes

Our Bureau

Hyderabad, Jan. 29 Godrej Appliances, a subsidiary of Godrej & Boyce, will open ‘Cool Zones’ in 200 outlets to advise consumers on air-conditioning machines.

Each of these zones would be manned by an AC Advisor to answer all questions related to air-conditioners and advise on the machine best suited for their needs.

Addressing a press conference here on Tuesday, Mr George Menezes, Chief Operating Officer, said the initiative was not aimed at selling Godrej AC products.

He was here to launch the Navigator range of AC products, which are based on energy-efficient technologies.

More Stories on : Strategy | Air-conditioners & Refrigerators

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